旅游业供给侧结构性改革背景下黄姚旅游小镇规划探究

[摘　要]当前，旅游小镇建设普遍存在缺乏旅游规划、发展理念滞后、旅游产品雷同、竞争白热化、产业生存环境有待提升及发展可持续性不足等问题。在旅游业供给侧结构性改革的背景下，旅游小镇发展面临发展理念、旅游资源整合、旅游规划及产业环境等方面的转型提质要求。文章以广西黄姚古镇旅游文化产业区总体规划为例，从发展战略、产业规划、空间规划和重大项目四个方面构建了“战略立纲、产业为本、空间塑形、项目点睛”的旅游小镇发展规划理念，体现了全域旅游的战略规划智慧、错位发展的旅游产业发展智慧、宜居宜游的空间规划智慧以及彰显个性的重点项目规划智慧，以期为新时期旅游小镇的转型提质提供参考。
[关键词]旅游业发展；供给侧结构性改革；转型提质；旅游小镇规划；黄姚古镇
[文章编号]1006-0022(2018)04-0133-08　[中图分类号]TU984.181　[文献标识码]B
[引文格式]黄国达，毛蒋兴．旅游业供给侧结构性改革背景下黄姚旅游小镇规划探究[J]．规划师，2018(4)：133-140．

The Master Plan Of Cultural Industry District Of Huangyao Ancient Town With The Background Of Supply Side Structural Reform Of Tourism Industry/Huang Guoda, Mao Jiangxing
[Abstract] At present, most tourism towns lack tourism plan, lag behind in development concept, have similar products under fierce competition, and needs industrial improvement. With respect to the above problems, tourism towns need transformation and upgrade with supply side structural reform requirement. The master plan of cultural industry district of Huangyao ancient town proposes an integrate development concept including strategy, industry, space, and project, and they cover whole space tourism development, differentiated tourism industry route, suitable spaces for both tourism and life, and characteristic major construction projects with due wisdom. It provides a reference for tourism town development transition and upgrade.
[Key words] Tourism development, Structural reform of supply side, Transition and upgrade, Tourism town planning, Huangyao ancient town