广州市“淘宝村”空间分布特征与影响因素研究

[摘　要]文章以广州市24个“淘宝村”为对象，运用网络在线数据挖掘技术，分析广州市“淘宝村”空间分布的特征及其与相关要素的关系，将依托电子商务形成的产业集群与一般产业集群的特征进行对比。结果表明：广州市“淘宝村”主要集中在中心城区周边、常住人口密度与从业人口密度中等偏低的区域，经营同类商品的“淘宝村”集聚分布；广州市“淘宝村”的形成与工厂、批发专业市场、快递网点和廉价出租房源的分布高度相关，同时也与主体的学习和示范带动效应相关；在电子商务的影响下，地理临近带来的规模经济和范围经济对于集群的重要性被削弱，而主体之间互动和学习效应的重要性则明显强化。
[关键词]淘宝村；电子商务；网络数据挖掘；广州市
[文章编号]1006-0022(2016)12-0109-06　[中图分类号]TU984.189　[文献标识码]BSpatial Distribution And Influencing Factors Of Taobao Village In Guangzhou/Hu Yao, Liu Li
[Abstract] With 24 Taobao villages as study cases, the paper analyzes spatial characters and influencing factors with internet technology, and compares e-commerce clusters and common business clusters. The result shows that Taobao villages in Guangzhou are concentrated around central district, low employment and population density areas by same kind of commodities. The formation of Taobao villages is highly relevant to factory, wholesale market, express delivery sites, and low rent housing. Economies of scale and economies of scope by proximity is getting less important due to impacts by e-commerce. Interaction and communication between business entities are getting important.
[Key words] Taoboa village, E-commerce, Internet data exploration, Guangzhou